What exactly is a mail house?
The term ‘mail house’ came about in the 1950s and it’s essentially a term which is used to describe businesses who offer a huge range of mailing services under one roof. There may be different areas of speciality though, for example, Some mail houses focus on delivering mail like postcards. Some are broader and offer laser print variable data letters, or personalisation. And others focus on fulfilment, which is which is when the job requires a lot of labour, but it’s now becoming rather automated thanks to the modern technology.
So when someone mentions a fulfilment house uk, they’re likely referring to a major mail house who specialise in fulfilment. These days, most reputable mail houses are equipped with a production centre full of automated mailing machines.
So what are the benefits of using a mail house?
One of the main advantages is that you’re able to save yourself time. Managing the mail for even a small business can be hard work, and rather than have your employees worrying about this kind of task, you can simply outsource it to a professional who will be able to handle it better because of the personnel and equipment they have. This also leads on te the second key advantage, money. Saving time does of course mean you can save money, but from a marketing perspective, if you’re regularly running mail campaigns, you can draw in businesses and make a significant return on investment (ROI). If you leave your mail house to handle everything from the design, copy and delivery of your brochure, catalogue or letter, but in turn you receive plenty of sales, doesn’t it make sense to focus on this area of advertising moving forwards. It’s recommended you give direct mail a chance in today’s digital age when it’s so easy to bin an email or scroll past an advert on Facebook. When something beautiful is delivered through your door, it has a much bigger impact.