Website design can be one of the most influential factors in converting traffic into sales, but due to the lack of face to face interaction between the seller and the buyer, sellers can be left in the dark about where they are going wrong and why. Data on how your buyers are interacting with your website is therefore a hot commodity, and unfortunately there aren’t that many ways to get it.
To get information on how people view your design you can use surveys, heat-mapping, or analytics software. Surveys are limited because often times you won’t get a clear idea of where you went wrong, and you also won’t get an idea of what everybody thinks as only a portion of your visitors will fill out a survey. Analytics software is another essential of website design and development, but how much information you can gain regarding public opinions of your design is also limited, as you will need to heavily infer where you’ve gone wrong.
Heat-mapping is a very good technique that you can use to determine where your clients are clicking on your website. This is valuable because it helps you to figure out which call-to-action attracts their attention successfully and which don’t. This can give you a good starting point for areas that need improvement.