Why bother advertising in a magazine? You can pay thousands of pounds for an advert that people are going to flick past, and isn’t this money just better spent elsewhere? That’s not technically true, and although magazine advertising is hard to measure, having a page dedicated to your product or service can be extremely valuable especially if you are just placed in a very highly relevant magazine. Why else would hundreds of brands splash out thousands of pounds in the glossies? Magazine advertising has its merits and if you’ve designed your advertisement with the magazine’s house style in mind, you can get results fast! It’s a great way to raise brand awareness and even if your logo flashes in a reader’s mind for a few second, they may just remember it for years to come and file it away in the corner of their brain, possibly becoming a customer because of that initial spark.