LinkedIn is one of the most popular social media networks, but it’s regarded as the platform that’s built for professionals. It gives individuals the opportunity to discover potential employers as well as friends and colleagues, but it’s great for businesses too. You’re able to share content and engage with other brands, perhaps building relationships with companies who can help your business in the future. You can build connections with businesses who are relevant in your industry whilst you’re able to search for suitable candidates should you have a job opening. LinkedIn makes headhunting extremely easy as every user has their own profile, which is usually packed with CV-like information. It means you can approach individuals who you think may be suitable for the role, so it’s essentially a multi-purpose professional social media platform. Not one for pictures of cats taking selfies or videos of people falling over.