With Social Media being a part of most people lives, advertising through it is a savvy way to get your business name known. Social Media platforms such as Facebook can be use to create a business page for free where you can add photos to showcase your business or products. ‘Boosting’ your posts comes with a fee, however through likes, shares and comments your business name and product can reach a large audience. Some companies use Facebook to offer competitions and giveaways in exchange for sharing the business page – this is a clever marketing idea. Other platforms like instagram can be used as a portfolio of your work and provide a link to your website and social media business page.
What risks are there with social media advertising?
The main risk is Social Media Trolls. These people comment off-topic and sometimes upsetting comments and photographs within the comment section on photos or posts that you produce. This risk can upset customers and lead you open to bad reviews. It is important that any Social Media accounts are monitored.