Google Adwords is a very effective way of advertising online if it is quick results that you want. Maybe you have a promotion about to start or a product or service on special offer? When adding to or updating your website, Google can take some time to spider your site and to rank high on Google can take even longer. With Adwords you can bid to have your ad show at the top of the search results page. This is fantastic as it is instant, literally as soon as your ad is approve, which in most cases is within an hour, the ad will show and people can start clicking on it. Online advertising can be quite scary for people who have not used it before but with Adwords you do have a lot of control as to how much you spend and when and where your ad will show.