Incentive schemes can work wonders in marketing. Many trade suppliers push their chains of retailers by offering incentives to hit sales targets. A manufacturer or trade supplier may consider offering their retailers holiday vouchers, discount vouchers off their products or services or even free products.
To implement an incentive scheme, you need to think about each and every one of your retailers. If they are husband and wife shops, you may want to offer them holidays, restaurant vouchers or days out for the family. Other larger retailers may be influenced by product discounts. Every retailer is different, but the main aim of the scheme is to show loyalty to your customers, rewarding them when they continue to buy your products. It’s a great way to boost sales and retain customers, and it’s going to be extremely important going forward for many manufacturers and trade suppliers.