If your business is just starting up, you may want to consider creating a business identity that is unique to your company. Your brand identity should allow customers to recognise your brand easily, this can then be used on all types of advertising, including social media, brochures, labels and your website.
Start by creating a simple yet memorable logo, that can be placed on a variety of backgrounds. Making a logo that is not too busy is vital as it should be recognised and remembered at a quick glance.
Along with your logo you should consider what font to use to represent your company, this can be implemented across all on-line and off-line types of marketing. Fonts should represent the type of business, so choosing an elegant font for a weightlifting company doesn’t tend to work very well.
Finally, to finish off your brand identity, you can choose a specific colour that is predominately used throughout your work. All brand identity elements should be implemented across all marketing platforms to create brand consistency.