Many companies advertise their products and services in magazines and newspapers, but it’s not just the size of the advert and the circulation of the magazine that’s important. You have to be able to make an advertisement that’s effective. Let’s say you’re a new hair salon looking to attract new clients, you’ll want to show an image of the of one of your haircuts, perhaps the latest style, this needs to be a high quality image that’s 100% ready for print. You’ll also want a call to action to be included, this could be a telephone number, an offer to be redeemed, a one-time promotion or a link to your website or Facebook page. There are many elements included in an effective advertisement, and you have to consider yours carefully before sending it to print. Of course, a relevant audience is also key so choosig the right publication for your advert is very important.