Foursquare have recently launched their own pay per click (PPC) style advertising platform called Foursquare Ads.
Foursquare Ads aims to help local businesses increase sales by showing local adverts to individuals who are looking for a product or a service, that relates to a business, whether it’s a shoe shop, a pizza restaurant or a jewelery store.
Like other PPC providers. Foursquare Ads charges businesses when an individual clicks on their advert, either by checking the business details, or checking in.
Adverts can include photographs, either of the product or the store itself, so it is instantly recognizable and easy to find.
PPC is becoming a popular advertising technique for businesses, and popular providers include Facebook, LinkedIn, Bing and Google. Each can allow you to reach a different type of audience, so if you want to use PPC, select your provider or providers wisely.