It is a common question; Does PPC really help improve my Google rankings? Unfortunately, this simply isn’t true. Let’s take Google as the primary example. Google’s search algorithm is a complicate piece of code which measures a whole array of elements of a website and it’s surrounding to determine its ranking on Google.
Well the myth is that if you do PPC, normally referred to as Google AdWords then youre Google ranking will improve. Unfortunately, this just isn’t the case and it is typically thought of by many SEO’s that operate in the industry. Unfortuantely however, because of the industry that is web marketing / digital marketing, everyone thinks that they are an expert which really puts some business owners off the idea of obtaining true business results from online, with many giving up on the idea of using online as a method of obtaining new business and business development sales.