For small businesses that are struggling to penetrate into the highly competitive market, Google plus is the go-to social platform they should embrace as a part of their marketing strategies. Although Google plus is not as popular as Facebook or Twitter, you should probably rethink your strategy if your assumption is that you cannot draw any traffic from the platform. Most of your friends may not be using Google Plus, but some of your target customers are using Google products including this one, and it is these few people you are able to reach that will give your business a chance to explore the market.
You need to consider creating a page for your business on Google Plus to clearly showcase your products and take advantage of the audience that is availed by the marketing tools Google offers. If you already have a Google Plus page, you may also want to consider connecting it to your site so whenever you release information on it is posted automatically to the Google Plus page and this way you will be using Google Plus to boost your business.