Facebook as a social networking site is more than just FarmVille. If you are an entrepreneur offering either goods or services, or both, and you want to take your business to the online realm of the world today, engaging in social media such as Facebook is one of the best things you can do to…

Brochure design acts as a catalyst for the process of promotion of sales. Marketing activities always requires a good amount of investment; therefore, they should always be thoroughly planned and worked upon in the similar manner. Paper used for brochure should be of high quality. If you have low budget then you may eliminate some…

Facebook is a social media platform that has a very huge number of people registered as members. A lot of information today is passed through Facebook, because it is pretty clear that the information will reach many people, within a short period of time. Almost everyone can access Facebook today, through their phones, tablets or…

Getting heard at Christmas time can be pretty difficult because almost every other company will be running similar promotions. This means that the special Santa visual you’ve spent hours designing for your social media channels may not get as many likes or retweets as you’d like! That’s why it’s important to try and be different…

A content calendar, also referred to as an editorial calendar, is a great way to stay organised on social media. With so many different channels such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ among others, it’s hard to know whether you’re doing exactly what you planned throughout the course of the month. With a…

Many marketing agencies have PDFs to outline their services to the end user and it’s actually a really nice touch. We think all marketing companies and agencies should do this because it can really help seal the deal, whilst outlining your professionalism. With a nicely designed PDF leaflet or flyer, you can cover all of…

Many companies advertise their products and services in magazines and newspapers, but it’s not just the size of the advert and the circulation of the magazine that’s important. You have to be able to make an advertisement that’s effective. Let’s say you’re a new hair salon looking to attract new clients, you’ll want to show…

LinkedIn is one of the most popular social media networks, but it’s regarded as the platform that’s built for professionals. It gives individuals the opportunity to discover potential employers as well as friends and colleagues, but it’s great for businesses too. You’re able to share content and engage with other brands, perhaps building relationships with…

Incentive schemes can work wonders in marketing. Many trade suppliers push their chains of retailers by offering incentives to hit sales targets. A manufacturer or trade supplier may consider offering their retailers holiday vouchers, discount vouchers off their products or services or even free products. To implement an incentive scheme, you need to think about…

I can’t tell you the amount of websites I’ve been on with exciting graphics and fancy layouts, only to find that the navigation and user experience is poor! Some sites look great yet when you go to the contact page, the form isn’t optimised for mobile so you can’t complete it correctly. Or you have…